:root{
  --bg:#030909; --bg2:#061414; --panel:#0a1d1e; --panel2:#0e2728; --line:#183a3b;
  --cyan:#5AEAEA; --cyan2:#65EFF1; --green:#5AEA5A; --text:#E0EDED; --muted:#8FB3B0;
  --ig:#E1306C; --li:#2D8CFF; --warn:#F5B84B; --bad:#FF6B6B;
  --radius:14px; --font: Bahnschrift, "DIN Alternate", "DIN 2014", "Barlow", "Segoe UI", system-ui, -apple-system, Roboto, Arial, sans-serif;
}
*{box-sizing:border-box}
html,body{margin:0;background:var(--bg);color:var(--text);font-family:var(--font);font-size:15px;line-height:1.45}
body{background:radial-gradient(1200px 500px at 85% -10%, rgba(90,234,234,.08), transparent 60%),radial-gradient(900px 400px at -10% 10%, rgba(90,234,90,.05), transparent 60%),var(--bg)}
a{color:var(--cyan)}
.muted{color:var(--muted)} .small{font-size:12.5px} .accent{color:var(--cyan)}
.topbar{position:sticky;top:0;z-index:20;display:flex;align-items:center;gap:18px;flex-wrap:wrap;padding:10px 22px;background:rgba(3,9,9,.88);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.brand{display:flex;align-items:center;gap:12px}
.logo{height:42px;margin:-6px -12px}
.brand-sub{font-size:12px;color:var(--muted);letter-spacing:.06em;text-transform:uppercase;border-left:1px solid var(--line);padding-left:12px}
.tabs{display:flex;gap:4px;flex:1;flex-wrap:wrap}
.tab{background:none;border:0;color:var(--muted);font:inherit;padding:9px 14px;border-radius:10px;cursor:pointer;font-weight:600;letter-spacing:.02em}
.tab:hover{color:var(--text);background:var(--panel)}
.tab.active{color:var(--bg);background:var(--cyan)}
.top-actions{display:flex;gap:10px;flex-wrap:wrap}
.seg{display:inline-flex;background:var(--panel);border:1px solid var(--line);border-radius:10px;padding:3px}
.seg button{background:none;border:0;color:var(--muted);font:inherit;font-size:13px;padding:6px 10px;border-radius:7px;cursor:pointer}
.seg button.on{background:var(--panel2);color:var(--cyan);box-shadow:inset 0 0 0 1px var(--cyan)}
main{max-width:1380px;margin:0 auto;padding:18px 22px 40px}
.tabpanel{display:none} .tabpanel.active{display:block}
.hero{display:flex;justify-content:space-between;align-items:flex-end;gap:16px;flex-wrap:wrap;margin:6px 0 16px}
.hero h1{margin:0;font-size:26px;font-weight:700;letter-spacing:.01em}
.hero p{margin:4px 0 0}
.hero-actions{display:flex;gap:8px;flex-wrap:wrap}
.btn{background:var(--cyan);color:#021313;border:0;border-radius:10px;padding:9px 14px;font:inherit;font-weight:700;cursor:pointer;display:inline-flex;align-items:center;gap:6px}
.btn.ghost{background:transparent;color:var(--text);border:1px solid var(--line)}
.btn.ghost:hover{border-color:var(--cyan);color:var(--cyan)}
.btn.danger{background:transparent;color:var(--bad);border:1px solid rgba(255,107,107,.4)}
.btn.sm{padding:4px 10px;font-size:13px}
.card{background:linear-gradient(180deg,var(--panel),var(--bg2));border:1px solid var(--line);border-radius:var(--radius);padding:16px;margin-bottom:16px}
.card-h{display:flex;justify-content:space-between;align-items:baseline;gap:10px;margin-bottom:10px;flex-wrap:wrap}
.card h3{margin:0;font-size:15.5px;letter-spacing:.02em}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.grid2 .card{margin-bottom:0}
.grid2{margin-bottom:16px}
@media (max-width:980px){.grid2{grid-template-columns:1fr}}
.kpi-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(170px,1fr));gap:12px;margin-bottom:16px}
.kpi{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:12px 14px;position:relative;overflow:hidden}
.kpi:before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--cyan)}
.kpi.g:before{background:var(--green)}
.kpi .lab{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.06em}
.kpi .val{font-size:24px;font-weight:700;margin-top:2px}
.kpi .sub{font-size:12px;color:var(--muted)}
.kpi .split{display:flex;gap:10px;font-size:12px;margin-top:4px}
.tag-ig{color:#ff7fa8} .tag-li{color:#7db8ff}
.table-wrap{overflow:auto}
.tbl{width:100%;border-collapse:collapse;font-size:13.5px}
.tbl th,.tbl td{padding:7px 9px;border-bottom:1px solid var(--line);text-align:right;white-space:nowrap}
.tbl th:first-child,.tbl td:first-child{text-align:left}
.tbl thead th{color:var(--muted);font-weight:600;font-size:12px;text-transform:uppercase;letter-spacing:.05em;position:sticky;top:0;background:var(--panel)}
.tbl tr.grp td{color:var(--cyan);font-weight:700;background:rgba(90,234,234,.05)}
.tbl tr.tot td{font-weight:700;border-top:2px solid var(--line)}
/* parámetros */
.param-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(360px,1fr));gap:16px}
.param-grid .card{margin:0}
.field{display:grid;grid-template-columns:1fr 130px;gap:8px;align-items:center;padding:6px 0;border-bottom:1px dashed rgba(24,58,59,.7)}
.field label{font-size:13.5px}
.field .hint{display:block;font-size:11.5px;color:var(--muted)}
.field input,.field select{width:100%;background:var(--bg);border:1px solid var(--line);color:var(--text);border-radius:8px;padding:6px 8px;font:inherit;font-size:14px;text-align:right}
.field input:focus,.field select:focus{outline:none;border-color:var(--cyan)}
.field input.changed{border-color:var(--warn)}
.src{display:inline-block;font-size:10.5px;padding:1px 6px;border-radius:6px;margin-left:4px;vertical-align:1px}
.src.zip{background:rgba(90,234,90,.14);color:var(--green)} .src.pdf{background:rgba(90,234,234,.14);color:var(--cyan)} .src.sup{background:rgba(245,184,75,.14);color:var(--warn)}
/* contenido */
.grid-content{display:grid;grid-template-columns:380px 1fr;gap:16px}
@media (max-width:1100px){.grid-content{grid-template-columns:1fr}}
.grid-content .card{margin:0}
.dropzone{display:flex;gap:12px;align-items:center;border:1.5px dashed var(--line);border-radius:12px;padding:16px;cursor:pointer;transition:.15s}
.dropzone:hover,.dropzone.over{border-color:var(--cyan);background:rgba(90,234,234,.05)}
.dz-icon{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:rgba(90,234,90,.15);color:var(--green);font-size:20px}
.library{display:flex;flex-direction:column;gap:10px;margin-top:12px;max-height:900px;overflow:auto}
.asset{display:grid;grid-template-columns:72px 1fr;gap:10px;background:var(--bg2);border:1px solid var(--line);border-radius:12px;padding:8px;cursor:grab}
.asset .th{width:72px;height:90px;border-radius:8px;overflow:hidden;background:#000;position:relative}
.asset .th img,.asset .th video{width:100%;height:100%;object-fit:cover}
.asset .th .badge{position:absolute;right:4px;top:4px;font-size:10px;background:rgba(0,0,0,.6);padding:1px 5px;border-radius:5px}
.asset .meta{display:grid;grid-template-columns:1fr 1fr;gap:5px 6px;font-size:12px}
.asset .meta .full{grid-column:1/-1}
.asset .meta input,.asset .meta select,.asset .meta textarea{width:100%;background:var(--bg);border:1px solid var(--line);color:var(--text);border-radius:6px;padding:4px 6px;font:inherit;font-size:12px}
.asset .meta textarea{resize:vertical;min-height:34px}
.asset .row-actions{display:flex;gap:6px;justify-content:flex-end}
.empty{padding:20px;text-align:center;color:var(--muted);font-size:13px}
.legend{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:8px;color:var(--muted)}
.dot{display:inline-block;width:9px;height:9px;border-radius:50%;margin-right:5px;vertical-align:0}
.dot.ig{background:var(--ig)} .dot.li{background:var(--li)} .dot.auto{background:transparent;border:1.5px dashed var(--muted)}
.bar.paid{display:inline-block;width:16px;height:4px;background:linear-gradient(90deg,var(--ig),var(--li));border-radius:2px;margin-right:5px;vertical-align:2px}
.cal-nav{display:flex;gap:6px}
.calendar{display:grid;grid-template-columns:repeat(7,1fr);gap:4px}
.calendar .dow{font-size:11.5px;color:var(--muted);text-transform:uppercase;text-align:center;padding:4px 0}
.day{min-height:96px;background:var(--bg2);border:1px solid var(--line);border-radius:8px;padding:4px;position:relative;font-size:11.5px}
.day.out{opacity:.35}
.day.inrange{background:var(--panel)}
.day.over{border-color:var(--cyan);box-shadow:0 0 0 1px var(--cyan) inset}
.day .num{font-weight:700;color:var(--muted)}
.day.today .num{color:var(--cyan)}
.day .paid{position:absolute;left:4px;right:4px;top:4px;height:3px;border-radius:2px}
.day .paid.both{background:linear-gradient(90deg,var(--ig),var(--li))} .day .paid.igp{background:var(--ig)} .day .paid.lip{background:var(--li)}
.day .chips{display:flex;flex-wrap:wrap;gap:3px;margin-top:4px}
.chip{width:34px;height:42px;border-radius:5px;overflow:hidden;border:2px solid var(--ig);cursor:pointer;background:#000;position:relative}
.chip.li{border-color:var(--li)} .chip.ambos{border-image:linear-gradient(var(--ig),var(--li)) 1}
.chip img,.chip video{width:100%;height:100%;object-fit:cover;pointer-events:none}
.autop{width:14px;height:14px;border-radius:50%;border:1.5px dashed var(--muted);display:inline-block;font-size:8px;text-align:center;line-height:11px;color:var(--muted)}
.autop.ig{border-color:rgba(225,48,108,.7);color:#ff7fa8} .autop.li{border-color:rgba(45,140,255,.7);color:#7db8ff}
.day .ev{font-size:10px;color:var(--warn);margin-top:2px}
/* modal + mockups */
.modal{position:fixed;inset:0;background:rgba(0,0,0,.7);z-index:50;display:grid;place-items:center;padding:20px}
.modal[hidden]{display:none}
.modal-box{background:var(--panel);border:1px solid var(--line);border-radius:16px;max-width:1100px;width:100%;max-height:92vh;overflow:auto;padding:20px;position:relative}
.modal-x{position:absolute;right:12px;top:8px;background:none;border:0;color:var(--text);font-size:28px;cursor:pointer}
.mock-wrap{display:flex;gap:24px;flex-wrap:wrap;justify-content:center;align-items:flex-start}
.mock-col{display:flex;flex-direction:column;gap:10px;align-items:center}
.phone{width:320px;background:#000;border-radius:34px;padding:10px;box-shadow:0 0 0 2px #1d2b2c,0 20px 50px rgba(0,0,0,.5)}
.phone .screen{background:#fff;color:#111;border-radius:26px;overflow:hidden;font-family:-apple-system,"Segoe UI",Roboto,Arial,sans-serif;font-size:13px}
.phone.dark .screen{background:#000;color:#fff}
.ig-top{display:flex;align-items:center;gap:8px;padding:10px 12px}
.ig-av{width:32px;height:32px;border-radius:50%;padding:2px;background:conic-gradient(#f9ce34,#ee2a7b,#6228d7,#f9ce34)}
.ig-av img{width:100%;height:100%;border-radius:50%;background:#000;border:2px solid #fff;object-fit:contain}
.ig-name{font-weight:600;font-size:13px}
.ig-sp{font-size:11px;color:#777}
.ig-media{width:100%;aspect-ratio:4/5;background:#111;display:block;object-fit:cover}
.ig-acts{display:flex;gap:14px;padding:8px 12px 2px;font-size:20px}
.ig-acts .r{margin-left:auto}
.ig-likes{padding:2px 12px;font-weight:600}
.ig-cap{padding:2px 12px 12px;white-space:pre-wrap;word-break:break-word}
.reel{position:relative;aspect-ratio:9/16;background:#000;color:#fff}
.reel video,.reel img{width:100%;height:100%;object-fit:cover;display:block}
.reel .ov{position:absolute;inset:auto 0 0 0;padding:12px 56px 14px 12px;background:linear-gradient(transparent,rgba(0,0,0,.7));font-size:12.5px}
.reel .side{position:absolute;right:8px;bottom:70px;display:flex;flex-direction:column;gap:14px;align-items:center;font-size:11px;text-align:center}
.reel .side b{display:block;font-size:22px;line-height:1}
.reel .tl{position:absolute;top:12px;left:12px;font-weight:700;font-size:16px}
.li-card{width:420px;background:#fff;color:#191919;border-radius:10px;overflow:hidden;font-family:-apple-system,"Segoe UI",Roboto,Arial,sans-serif;font-size:13.5px;box-shadow:0 10px 30px rgba(0,0,0,.4)}
.li-top{display:flex;gap:8px;padding:12px}
.li-av{width:48px;height:48px;border-radius:4px;background:#000;object-fit:contain}
.li-name{font-weight:600} .li-sub{font-size:12px;color:#666}
.li-follow{margin-left:auto;color:#0a66c2;font-weight:600}
.li-text{padding:0 12px 8px;white-space:pre-wrap;word-break:break-word}
.li-media{width:100%;display:block;max-height:420px;object-fit:cover;background:#111}
.li-stats{display:flex;justify-content:space-between;padding:8px 12px;font-size:12px;color:#666;border-bottom:1px solid #e8e8e8}
.li-acts{display:flex;justify-content:space-around;padding:6px 4px;color:#555;font-weight:600;font-size:13px}
.proj{background:var(--bg2);border:1px solid var(--line);border-radius:12px;padding:10px 12px;width:100%;font-size:13px}
.proj h4{margin:0 0 6px;font-size:13px;color:var(--cyan);text-transform:uppercase;letter-spacing:.06em}
.proj table{width:100%;border-collapse:collapse}
.proj td{padding:3px 0;border-bottom:1px dashed var(--line)}
.proj td:last-child{text-align:right;font-weight:700}
.doc{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:980px){.doc{grid-template-columns:1fr}}
.doc .card{margin:0}
.doc ul{margin:6px 0;padding-left:18px} .doc li{margin:3px 0}
.decision{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
@media (max-width:900px){.decision{grid-template-columns:1fr}}
.decision div{background:var(--bg2);border:1px solid var(--line);border-radius:12px;padding:12px}
.decision b{display:block;margin-bottom:4px}
.foot{text-align:center;color:var(--muted);font-size:12px;padding:16px;border-top:1px solid var(--line)}
@media print{
  .topbar .tabs,.top-actions,.hero-actions,.foot{display:none}
  body{background:#fff;color:#000} .card,.kpi{background:#fff;border-color:#ccc;break-inside:avoid} .muted{color:#555}
  .tabpanel{display:none!important} #tab-resumen{display:block!important}
  .tbl thead th{background:#fff}
}

@media (max-width:1560px){.brand-sub{display:none}}
.tab{padding:9px 12px}
@media (max-width:760px){
  .topbar{position:static;padding:10px 12px;gap:10px}
  .brand{width:100%} .logo{height:34px}
  .tabs{flex-wrap:nowrap;overflow-x:auto;width:100%;flex:none}
  .tab{white-space:nowrap;padding:7px 10px;font-size:14px}
  .top-actions{width:100%}
  main{padding:14px 12px 30px}
  .hero h1{font-size:22px}
  .kpi-grid{grid-template-columns:1fr 1fr;gap:8px}
  .kpi .val{font-size:19px}
  .param-grid{grid-template-columns:1fr}
  .field{grid-template-columns:1fr 110px}
  .day{min-height:64px} .chip{width:24px;height:30px}
  .phone{width:290px} .li-card{width:100%;max-width:420px}
}

/* --- ronda 2: Google Ads, reportes, regiones --- */
:root{--gg:#FBBC05}
.tag-gg{color:#FBBC05}
.kpi .split{flex-wrap:wrap;gap:4px 10px}
.bar.paid{background:linear-gradient(90deg,var(--ig),var(--li),var(--gg))}
.day .paidbars{position:absolute;left:4px;right:4px;top:3px;display:flex;flex-direction:column;gap:1px}
.day .paidbars i{display:block;height:2px;border-radius:2px}
.pb-ig{background:var(--ig)} .pb-li{background:var(--li)} .pb-gg{background:var(--gg)}
.btn.primary{background:var(--cyan);color:#021313}
.btn.primary:hover{background:#7ff2f2}
.hero-actions{flex-wrap:wrap;align-items:center}
.dl-label{align-self:center;margin-right:2px;white-space:nowrap}
.reg-in{width:72px;background:#061414;border:1px solid var(--line);color:var(--text);border-radius:6px;padding:4px 6px;font:inherit}
.reg-in.changed{border-color:var(--green)}
.card.gg h3 , .card.gg .card-h h3{color:#FBBC05}
.gg-card{grid-column:1 / -1}
.gad{background:#fff;color:#202124;border-radius:12px;padding:16px 18px;font-family:Arial,Helvetica,sans-serif;max-width:640px}
.gad .q{display:flex;align-items:center;gap:10px;border:1px solid #dfe1e5;border-radius:24px;padding:8px 14px;margin-bottom:14px;color:#202124;font-size:14px}
.gad .spon{font-size:12px;font-weight:700;color:#202124}
.gad .site{display:flex;align-items:center;gap:8px;margin:6px 0 2px}
.gad .site img{width:26px;height:26px;border-radius:50%;background:#030909;padding:3px}
.gad .site .u{font-size:12px;color:#4d5156;line-height:1.2}
.gad .h{color:#1a0dab;font-size:20px;line-height:1.3;margin:2px 0}
.gad .d{color:#4d5156;font-size:14px;line-height:1.5}
.gg-grid{display:grid;grid-template-columns:minmax(300px,640px) 1fr;gap:18px;align-items:start}
@media (max-width:1100px){.gg-grid{grid-template-columns:1fr}}
.gg-grid label{display:block;font-size:12px;color:var(--muted);margin:6px 0 2px}
.gg-grid input,.gg-grid textarea{width:100%;background:#061414;border:1px solid var(--line);color:var(--text);border-radius:8px;padding:7px 9px;font:inherit}
@media (max-width:760px){.dl-label{width:100%}}
.dot.gg{background:var(--gg)}